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Paid Media

STRATEGIC MEDIA
BUYING & PLANNING

Strategic media placement. Data-driven campaigns that reach the right audience at the right time.

Media Planning & Strategy

Data-driven media planning. Budget allocation. Media mix optimization. Cross-channel integration.

Search Advertising

Google Ads campaigns. Bing Ads. Keyword targeting. Search engine marketing.

Social Media Advertising

Facebook and Instagram ads. LinkedIn campaigns. Twitter promotion. TikTok advertising.

Display Advertising

Banner ads. Rich media. Native advertising. Display network campaigns.

Programmatic Buying

Real-time bidding. Demand-side platforms. Automated ad placement. Audience targeting.

Video Advertising

YouTube ads. Pre-roll video. Connected TV. Streaming platform advertising.

Television Advertising

TV commercial placement. Primetime slots. Regional and national campaigns.

Radio Advertising

Radio spot placement. Drive-time advertising. Sponsorship opportunities.

Print Media

Newspaper advertising. Magazine placements. Trade publications. Print inserts.

Billboard & Transit Advertising

Billboard placement. Transit ads. Street furniture. Site selection. Traffic analysis.

Digital Out-of-Home

Digital signage. Interactive displays. Programmatic DOOH. Real-time content updates.

OOH Campaign Management

Site evaluation. Production management. Installation coordination. Performance monitoring.

Retargeting

Pixel-based retargeting. List-based retargeting. Dynamic remarketing. Cross-device targeting.

Campaign Analytics

Performance tracking. ROI measurement. Conversion analysis. Real-time optimization. Reporting dashboards.

Rate Negotiation & Buying

Media rate negotiation. Volume discounts. Inventory management. Placement optimization. Vendor relations.

Approach

DATA-DRIVEN PLACEMENT

Media buying requires audience understanding before budget allocation. We analyze demographic data, consumption patterns, device usage, and competitive spending. This reveals which channels reach target audiences efficiently.

Strategic planning balances reach, frequency, and cost. We negotiate rates, secure premium placements, and optimize timing based on audience behavior. Budget allocation follows performance data, not channel preference.

Continuous optimization improves results. Real-time performance monitoring, A/B creative testing, and bid adjustments maximize return on ad spend. We shift budgets toward performing channels and pause underperforming placements.

Media Channels

STRATEGIC PLACEMENT

Digital Advertising

Search campaigns, display advertising, video ads, social media placement, programmatic buying, retargeting campaigns, and native advertising across digital platforms.

Social Media Advertising

Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube advertising with audience targeting, creative testing, and performance optimization.

Traditional Media

Television, radio, print, and outdoor advertising with reach and frequency planning, negotiated rates, and integrated campaign coordination.

Performance Marketing

Conversion tracking, attribution modeling, ROI analysis, customer acquisition cost optimization, and multi-touch attribution for data-driven decisions.

Deliverables

TRANSPARENT REPORTING

Media Strategy Documents

Audience analysis, channel recommendations, budget allocation plans, reach and frequency projections, and competitive benchmarking.

Campaign Execution Plans

Detailed media schedules, placement specifications, negotiated rates, trafficking instructions, and creative asset requirements.

Performance Dashboards

Real-time campaign tracking, impressions, clicks, conversions, cost metrics, ROI calculations, and channel performance comparisons.

Optimization Reports

A/B test results, budget reallocation recommendations, audience insights, creative performance analysis, and strategic adjustments for improvement.

Media Buying

Media buying involves strategically purchasing advertising space across digital and traditional channels to reach target audiences. We analyze audience behavior, negotiate rates, select optimal placements, and optimize campaigns based on performance data.
We buy media across search engines, social platforms, display networks, video platforms, television, radio, print publications, billboards, and digital out-of-home. Our approach integrates multiple channels for maximum reach and impact.
Media buying budgets vary widely based on goals, target audience, and channel mix. Campaigns can start from modest monthly budgets and scale to significant investments. We optimize spend allocation regardless of budget size.
We track performance through impressions, reach, engagement, click-through rates, conversion rates, cost per acquisition, and ROI. Real-time dashboards provide transparency, and we continuously optimize based on data.
Yes, we manage integrated campaigns across digital and traditional channels. This unified approach ensures consistent messaging and optimal budget allocation across all media types.
While we specialize in media buying, we integrate with our creative team to develop campaign assets. We can handle the complete cycle from creative development through media execution.
Digital campaigns show initial results within days, allowing for rapid optimization. Brand awareness campaigns require longer timeframes, typically 3-6 months to see meaningful impact on metrics.

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